Health Sciences homework help. Hi, I am looking for someone to write an article on starbucks delays india entry Paper must be at least 1750 words. Please, no plagiarized work! Starbucks planned its roadmap to venture in India with Tata Global Beverages, though according to the present legal framework of the country, Starbucks could have entered India without any partner, yet the company is planning to enter into a 50-50 joint venture with TATA Group. As far as marketing strategies of Starbucks are concerned for India, the strategies that they have formulated for the US target market would not assist them to be successful in India because India is a culturally rich country and the people belonging to any class have a strong attachment to the culture. In India coffee is preferred, but tea is preferred more than coffee. Moreover, the food offered in Starbucks in the USA is completely different from the taste and preferences of Indian consumers (Knowledge Wharton Today Starbucks Comes to India, Selling Coffee and Atmosphere).