2. Describe two recent examples of product placements you have seen. Were they effective? Why or why not?

Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.

Please respond to the following questions:

1. Create two appeals for a nonprofit organization whose cause you support–one informational appeal and one emotional appeal.

2. Describe two recent examples of product placements you have seen. Were they effective? Why or why not?

3. Sales experts have identified five key traits that are often found in successful salespeople. List and define/describe these five traits.

4. Describe the objective and subjective ways that can be used to evaluate a salesperson’s performance. When should each be used?

Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

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